2.
Methodology
a.
Firstly,
a selection between Microeconomics and Macroeconomics as the topic was made.
Secondly, UNIQLO was selected as the product that the survey was conducted on.
Next,10 sets of 8 questions based on the demand factors was prepared and
distributed to the public. UNIQLO’s product was prepared and given to the
people that are answering the survey so that they can provide a precise and
accurate answer. Lastly, the surveys are analyzed and interpreted on graphs and
charts.
b.
The
reliability of the survey to get the basic needs in order to assess the problem
statement is based on people who are users and non-users of UNIQLO product but
do not have any bias towards it. The questions asked are related to the demand
factors such as an increase or decrease in the price of the product, level of
satisfactions from the consumers and personal preference.
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