a. Based on the above analysis, it can be
concluded that UNIQLO’s products have a reasonable price and good quality. Most
customers purchase the products because it has good value for money. Regardless
of age, gender or nationality, UNIQLO’s product are suitable for anyone because
it offers a wide range of variety such as basic T-shirts, polo, sweats, knitwear,
outerwear, dress shirts, casual shirts, jeans, casual pants or shorts, skirts, underwear,
socks, belts, hats, sunglasses and scarves. It is also obvious that most of the
customers prefer to buy more products during the promotion period. As a
suggestion, UNIQLO should have a lucky draw event that can be participated by
any customers who spends over a certain amount of money in UNIQLO. Any gifts
ranging from free vouchers to limited edition products should be able to attract
a large number of customers, thus increasing the demand for UNIQLO products and
total revenue for UNIQLO.
b.
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